I work with open minded agency leaders to build the right solutions for whatever challenge being faced. This can take the form of project-based strategy and consulting, retained advisory positions, non-executive roles, individual or group coaching, training programmes or staff mentoring.
I have worked with more than 20 agency clients in the past few years, ranging in size from <£1m upto >£20m across a variety of creative services including PR, digital, performance marketing, content marketing and management consulting
G – Growth: The biggest challenge facing most communications agencies is identifying and winning the right calibre of new clients. From building sales plans through to sales segmentation, pitch planning, coordination, and training, I can help you achieve your top line revenue goals year after year.
R - Retention: Keeping and growing existing clients is the safest form of managed growth. Creating effective and measurable client service campaigns and organic growth programmes is a core component of my framework as it will ensure you grow your existing client base over time.
I – Innovation: Staying relevant is not enough in today’s crowded market. You must constantly innovate to stand out. Exploring and co-creating innovation strategies across the agency is a stimulating exercise and is a core component of my offer. Whether it’s looking at your tech stack or your service portfolio; your pricing model or HR po
I – Innovation: Staying relevant is not enough in today’s crowded market. You must constantly innovate to stand out. Exploring and co-creating innovation strategies across the agency is a stimulating exercise and is a core component of my offer. Whether it’s looking at your tech stack or your service portfolio; your pricing model or HR policies, I operate as a thought partner to stimulate change.
P – Process: Regardless of what stage of growth you are at, it is never too early to develop a process led mindset. Understanding the numbers and managing the KPIs that underpin every successful agency growth strategy is a critical requirement of every leader. I undertake detailed audits to help leaders spot gaps and support you in building the right KPIs that keep teams focused on growth.
Underpinning GRIP is a belief in the importance of operational excellence. From staff capacity planning and utilisation studies through to annual business plans and budgeting models, I provide project based support based on an audit of your current operational situation.
Company registration: 13487974
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